Market research consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company’s strategies, operations, and potential customer base.
A market research is a marketing exploration work designed to analyze, measure and understand the actual functioning of the forces at work within a market.
This is an activity typically implemented as part of the marketing management approach.
Concretely – once established the perimeter to be observed – this covers the study of the behaviors, the assessments, the needs and the expectations of the applicants and offerors present on this market, as well as the conditions under which they act (or not) to achieve the corresponding exchanges to the satisfaction of their goals and interests.
We help you processing the market research using quantitative techniques such as polling, panels, and qualitative techniques such as one-on-one interviews, group meetings and much more..