Go-To-Market Strategy

Go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage.

It is about structuring and organizing the output of a product or service, optimizing both the internal and external resources of the company (and customer experience), to ensure the successful launch of the product.

How are we going to reach our target? This is the go-to-market that we have to define. Depending on the profession in which we are, the means to reach the target may differ. For example, let’s imagine that we sell ordinary body oil and body oil to cure acne. In the case of mainstream society, to reach the target we have to find in the busiest outlets, neighborhood shops, supermarkets, service station shops, and so on. but in the case of a body oil care for acne, we must first be available in beauty salons, pharmacies, via e-commerce because the targeted market on this specific situation has a “complex” of acne and feels better if he can keep his bought elements as private as he can.

We help you launch your Go to Market Strategy by responding to:

  • What is the target market?
  • Which customers / personas are you targeting?
  • What is your positioning and supply (USP)
  • Why customers need to buy?
  • What are the brakes / benefits and the notion of urgency (irresistible offer)?
  • What are the sales and communication channels?
  • What is the business model and can your CRM / ERP manage it?
  • What is the marketing strategy (purpose & objectives) and the action plan?

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