Global Market Analysis

As for a national level analysis, the method for global market analysis used is the same. On the other hand, the information sought is more numerous.

The objectives must first be defined (pre-selection of a market, global knowledge of a country, etc.) and the observed variables (geographical indicators, economic, financial and monetary data, demographic indicators, market infrastructure, political and legal environments, competitive structure, social and cultural factors, demand characteristics, marketing mix analysis).

In terms of implementation, we do have many solutions: documentary research with sources of information, qualitative or quantitative field study, setting up a monitoring system or economic intelligence. . We must not hesitate to be helped by the institutional resources made available by the states. Whether in your own country or on the target territory.

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