Competitive Analysis

Competitive analysis is part of the strategic analysis. Its objective is to better position yourself in the market by highlighting the competitive advantage that has value for the target, and anticipate the investments to be made. It helps you to identify the key success factors in the sector of activity; build a strategy by putting forward a key competitive advantage; calculate future investments and, above all, anticipate the competitors’ reactions for the future.

To do so, we help you to:

  • Know your competitors
  • What is their profile?
  • How did they manage to implement their strategy and achieve the goals?
  • What are their goals?
  • Who are the customers and what are they looking for? (What competitive advantage?)
  • What are the strengths and weaknesses of our competitors?
  • What threats do they represent for your company?
  • How will they react to your own strategy?

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