Business Development

Business development can be summarized as the ideas, initiatives and activities aimed towards making a business better. This includes increasing revenues, growth in terms of business expansion, and increasing profitability by building strategic partnerships, and making strategic business decisions.

Business development is being able to sell one’s product, services or business as soon as one sees a business opportunity. Business development is built on the long term. It is therefore necessary to know how to prepare the ground, or “Maintain relationships” to facilitate the negotiation process when the time comes.

To do so, we help you respond to specific questions regarding your potential client:

  • Identifying a strategy: among your target customers, start with the customers with whom you believe the sale will be easier.
  • Preparing yourself: identifying what sets you apart from your competitors and develop an entry that you are comfortable with.
  • Choosing the perfect timing: identify the right moment, according to the customer’s reality.
  • Managing your impact: create a professional and credible image; try to put the customer at ease.
  • Communicating openly: ask questions; listen actively by validating your understanding.
  • Leaving your mark: bring marketing materials to leave to the customer.
  • Evaluating your performance: build on your good moves and learn from your “gaffes”.

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