A Market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis.
To capture the characteristics of a market and identify its attractiveness, the first step is to collect relevant data on consumers and their consumption habits.
This data informs us about expectations, behaviors and attitudes of potential buyers. Basic data before any analysis.
Once the needs are identified and the operation of the system is integrated, the second step is to create segments.
This fundamental step aims to classify consumers into homogeneous groups forming market segments. Each of them groups together individuals with similar characteristics. With this information, we can build action plans tailored to the needs of the selected groups. It will take a relevant position to achieve the goals it has set for itself.