Lead Generation

Lead generation refers to all the actions allowing to create more or less qualified commercial contacts. These leads may or may not ultimately be prospects. We are essentially talking about lead generation in the field of B to B marketing.

A lead goes beyond simple advertising or marketing contact as there is normally a more or less detailed identification and qualification of the sales contact.

The main techniques or actions of lead generation are:

  • content marketing and inbound marketing devices
  • participations to fairs or trade shows
  • telephone prospecting and project detection
  • commercial links campaigns
  • put forward white papers
  • Recruitment campaign email
  • direct mail
  • mailing bus

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