Positioning is a marketing term whose definition may vary depending on the context of use. It corresponds to the position occupied by a product or brand in the minds of consumers relatively to their competitors on different criteria (price, image, characteristics, etc.).
Positioning depends on the strategy or the product policy, but it also mobilizes other areas of the market plan and in particular the communication component. The positioning of the different suppliers on a market can be visualized thanks to a perceptual map or mapping.
In Shortcut we help you better position your company by: