Segmentation is the action of cutting a population (customers, prospects) into homogeneous subsets according to different criteria (socio-demographic data, needs, purchasing behavior, RFM, etc.). This is known as market segmentation or customer segmentation depending on the context.
The chosen segmentation criteria must allow to obtain homogeneous segments of sufficient size and operational. A segment is said to be operational when it is possible to address it specifically. The size of the selected segments must be sufficient to allow the profitability of a specific approach to these segments.
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